About Steve McDonald

Steve McDonald

Steve McDonald is a Chartered Life Underwriter and a Certified Financial Planner who brings over 20 years of experience in financial planning, tax, insurance, estate and retirement planning. Steve is a Fellow of the Life Management Institute and also a member of the prestigious Million Dollar Round Table (MDRT)

Always willing to share his expertise and in-depth industry knowledge, Steve is a noted speaker at financial seminars, and client events..

Improving Lives!

Everything Steve does, every recommendation, is done with a view of improving the lives of his clients, so that they can improve the lives of others. He want to thank you for trusting me and allowing him to help you with your financial needs.


From Steve…Coming from a humble background, I realize that many people just need a helping hand. As such, I provide free websites to farmers, micro and small businesses and artisans in developing countries through my online platforms, yaadtraders.com and yaadmarket.com.

Here in Canada, I am also helping to highlight and promote small businesses and professionals within their community through my online platform, yaadlinks.com. This is a free to use community networking tool.

Improving Lives! Using technology as a tool for economic and social empowerment.

Professional Experience

Steve has held senior management positions in the life insurance and wealth management industries. His extensive experience includes insurance, structured settlements and annuities, investment and pension fund products, as well as integrated planning focused on tax minimization. He also brings a highly developed expertise in dealing with bank-leveraged financing programs.

Creative Approaches to Financial Planning

Using his thorough industry knowledge, Steve and his team create customized personal and corporate financial plans for clients and prospective clients to help them plan for their future and realize their personal and financial goals. These financial plans are designed to minimize taxes and maximize personal and corporate asset and income positions. Steve is an expert in developing effective tax reduction strategies, retirement and estate planning solutions for professionals including lawyers and doctors, small businesses, and corporations.

Team of Experts

To ensure my clients receive the best service, I also work with a trusted team of experts, which include Lawyers & Accountants specializing in Tax, Estate, Wills and Trusts.




A Jamaican Small Town Boy With Big Dreams.

It only takes one idea, one dream, and one person to make a difference. Steve McDonald is a prime example of what one can do when they follow their dreams.

Steve grew up in the small seaside town of Savanna la mar, on the southwest coast of Jamaica.

From an early age, Steve started spending his free time at his family farm in Lennox Bigwoods, a tiny rural community in the parish of Westmoreland. The journey from Savanna la mar to Lennox Bigwoods was full of adventure for Steve but it was his love for farming that grab his attention.

Every Friday and Saturday, Steve would accompany his cousin to the bustling local food market in Savanna la mar where they would sell their produce. This was Steve’s first exposure to the savvy business skills of each bargain hunter.

Sav la-mar Local Produce Market

Through his tenure at Mannings School, Steve began to develop a passion for business. His early interaction with small farmers and consumers, many of whom he called Aunty and Uncle, steered him in the direction of social entrepreneurship.

He knew he had to be socially responsible in any business venture that he created. He also knew that the power of “us” as a Caribbean people-no matter where we live, was important.

Like most of us, reality set in and a new chapter in his life started. That journey took him to Toronto, Canada where he build a strong career in financial planning. At the same time he remain committed to strengthening the network of Jamaicans in Toronto.

Toronto, Canada

For those who know Steve, he is always involved in organizations related to either a wider network of Jamaicans abroad or alumni associations. One such association is the Toronto Chapter of Manning’s Past Student Association, where he sits on the executive committee.

A few years ago while listening to the radio in Jamaica, Steve heard a farmer saying that they had watermelon spoiling in the field, while the radio show host was saying that there was shortage in the capital city.

That led him to create yaadmarket.com, which is a free to-use online noticeboard. This platform connects buyers and sellers of agricultural produce.

But Steve’s vision goes beyond simply making money. He remembered his childhood days-his “Aunties” and “Uncles”, who toiled hard in fields, the old lady who didn’t have much to buy the almost spoiled cabbage. Experiences like these have helped to shape the direction for his new platform.

McDonald has taken his vision another step further by creating online platforms, yaadlinks.com and yaadtraders.com.

  • Yaadlinks.Com is a community networking tool  
  • Yaadtraders is an online marketing platform which provides free websites to artisans and SMEs who cannot afford their own websites or need help to market their services/products.

Steve’s mantra is “Improving Lives”, he is using technology to alleviate poverty, and foster economic and social development in developing countries.

For those who know Steve personally, his passion for life, improving the lives of others and his alma mater Manning’s School, are what makes him a true inspiration..